I Scream, You Scream, We All Scream for … Mobile CRM? – 6/5, CRM Software Blog

By Marcia Nita Doron, Altico Advisors

I scream, you scream, we all scream for … well, it used to be ice cream (a song that by the way was recorded in 1928!). But now, we all scream for Mobile CRM.  When I ask “Why Go Mobile?” I’m really asking what is it and why would you or I want to go there?

Given the opportunity to contribute to a white paper on exactly that question, I found myself wondering why some of Altico Advisors’ clients were going mobile. If you don’t have time to read all 12 stories, I recommend “Road warriors play it safe” on page 15. It’s the story I like the best. You might say it’s my favorite flavor of ice cream.

Here’s how you can find out more. Just click the title:

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